Wollf’s New York

The New York Times wrote today that Michael Wolff author of of Burnate and the weekly media columnist in New York Magazine was behind a bid to buy that magazine, backed by Donny Deutsch.

I, for one, would love to see that happen. And, I think they should recruit the other excellent columnist for New York Magaizine, Jim Cramer, to join him in his bid. Michael and Jim were early pioneers on the Internet. Jim made it, Michael didn’t. It doesn’t matter. They saw the power of the Internet almost 10 years ago and realize what many media moguls still don’t know, that the Internet has and will continue to change the face of media.

What better platform to use to showcase the power of the Internet than New York Magazine? They’ve already started to move in the right direction with the launch of The Kicker. The city is full of great weblogs like Gawker, Gothamist, Megnut, 601am, my wife’s Gotham Gals, and many more. With great Internet savvy media minds behind New York, they could eliminate at least 50% of the editorial organization and rely on all this great user generated content instead. And then they’d have a true New York Magazine, instead of one created in the minds of some editor in some skyscraper somewhere.