Behavioral Targeting

John Battelle and Rafat Ali have deemed newsworthy the launch today of Revenue Sciences’ Audience Search product.

I am pleased at the increase in interest around behavioral targeting because i believe its the next big thing in online advertising.

I am somewhat biased because i am an investor in and on the board of Tacoda Systems, the market leader in behavioral targeting.

I think this is going to be a big year for behavioral and i am looking for lots of news from both Tacoda and Revenue Sciences over the next nine months.