Turning Commodity Into Scarcity

Everywhere I look I see commodization. Hardware, software, services, telephony, data, content. Prices are collapsing. Everyone has the same stuff. There’s no differentiation.

But don’t despair. Smart entreprenuers can turn commodities into scarcities with the right bag of tricks.

Steve Goldstein, CEO of Alacra, blogged about a panel he’s about to do on content aggregation, a commoditizing market if I’ve ever seen one. But Steve has this insight to contribute:

Content that seems competitive may be complementary and putting together two databases that more effectively meet a customer’s needs can make 1+1=3. An example is EIU + EcoWin creating World Data.