More Data on Adsense Image Ads

I wrote a post earlier this month about why Adsense image ads suck.

In that post, I promised to take image ads off of my account and report back on the impact.

It took almost a week before the graphical ads stopped running but they were gone by the middle of May.

And guess what?  My click thru rates are back up nicely since then.

Adsence_ctr_52705

I honestly think the sharp dropoff in click thru rate in my adsense results from the middle of April to the middle of May was directly related to the graphical Dodge ad that was running on my blog.

I don’t know if Google sold that an ad on a CPM basis but if they did and then ran it on my blog on a CPC basis, that is evil and I don’t know why Adsense users put up with it.