Nouns and Verbs

Sometimes it just takes a guy like Seth to put words to describe things we always knew but couldn’t describe easily.

He did that with permission marketing eight years ago now and we are all so much better off. 

But that’s not what I want to talk about today.  I want to talk about nouns and verbs.  Seth wrote a post about nouns and verbs last week and its been rattling around in my brain since then.

Just now, I was looking at my blogroll.  It hasn’t changed much in the past couple months.  But more importantly, how much traffic do I really drive to the blogs on my blogroll?  I doubt it is very much.

But if I link to one of them in a post, well that’s a different story.  I bet I drive a fair amount of traffic with the links in my post.

Things that change, that move, that are alive, are what people want.  Things that stay the same don’t do much.