What Microchunking Doesn’t Mean

Microchunking means taking an object and reducing it to its smallest usable part.

It doesn’t mean reducing it to something smaller than is usable.

One of my biggest pet peeves is the magazine industry’s habit of taking an online story and breaking it into multiple pages.  It forces you to click at the bottom of the page to get to see the next page, thereby generating more pageviews.

Whenever I link to a magazine story, I click on the "print format" link to get a full page of the story and link to that.

That’s as microchunk as I want it.