Advertising to Job Seekers
Our portfolio company Indeed announced the commercial availability of its CPC advertising system last week. Here is a blog post on the Union Square Ventures weblog talking about the importance of this service to employers and other advertisers.
Google and Yahoo!/Overture have pioneered a fundamentally different advertising system with CPC ads targeted against content. Vertical search engines like Indeed are now applying targeted CPC ads to new applications and we are excited to see the results.