myspace gets 17pcnt of internet banner impressions

There is a story on mediapost this morning (no link because I am posting from my blackberry) that says myspace ran 17pcnt of all internet banner ads last month

That doesn’t mean they sold those ads, my guess is that many of them came from third party networks, but it does seem to indicate that marketers may be getting more comfortable advertising next to user generated content

It would be interesting to know the average cpm on myspace last month and what those impressions meant in percentage of total banner ad dollars

My guess is that’s a much smaller number but still significant