Umair on Creativity

Umair says strategic thinking has become a commodity.

And that creativity is what really matters.

In a world where strategy is a commodity, creativity becomes the vital
factor from which value flows. When everyone can think strategically
about everything, the locus of value creation shifts from out-thinking
everyone to out-creating them. The prime mover of value creation
becomes putting the ability to create (goods, services, processes – even strategies) at the heart and soul of the firm.

Here is the entire post.