Seth Goldstein Interview

I’ve written a bit about attentiontrust and what it’s all about on this blog before. Lindsay gets Seth talking about it in this interview and he does a great job of explaining why our attention matters and what we all need to do about it.

The question Lindsay didn’t ask Seth is if Google is a short when users take full control of their attention. I don’t know the answer to that, but it certainly came to mind while I was watching this.

And Joe’s versus John’s isn’t even a question. Joe’s wins every time.