This morning I went to ABC.com. Yuck. If I wanted that experience, I’d watch TV. Sure it’s impressive that you can watch full episodes of Lost and Grey’s Anatomy on the web. My daughters love that.
But you cannot DO anything on ABC.com but watch and email a friend. And the pre-rolls are grating. It’s way too commercial. It’s not web native at all.
Maybe this will be a big hit. Maybe it already is. But it fails to DoTube test. On to the next one.