Firefox Users Are Rich Young Men

Ok, now that I have your attention, let me point to a great first blog post on the brand new comScore blog, called comScore Voices.

Instead of the traditional "hello world" that most of us have done, Gian Fulgoni gets right to the matter at hand which is telling us about ourselves. comScore is the leading Internet measurement firm and I have been very fortunate to have been involved in the development of this company for the past eight years. comScore knows more about the people that use the Internet than any other company in the world and they are now going to start blogging some of the stuff they are learning. That’s a fantastic addition to the blog world.

In his first post, Gian reports some demographic data they’ve gleaned on Firefox and IE users. To nobody’s surprise Firefox skews male (55% of its users are male versus 50% of IE’s users). Firefox skews young (22% of Firefox users are younger than 22 versus 13% of IE users). And maybe most interesting, Firefox skews wealthy with about 50% of its users making more than $75k per year (39% of IE’s users make over $75k).

Ff_vs_ie_chart2_2

Check out the entire post for lots more charts and data.

comScore is one of the most misunderstood companies that I have ever been involved with and they’ve taken their share of swipes on the blogs in recent years. I have used this blog to come to their defense on numerous occasions, but now I don’t have to anymore. They can tell their side of the story themselves and I expect that they will become a lot less understood pretty quickly. I am looking forward to that.