Social Advertising On Facebook
1) Facebook Pages: Brands get their own profile
For the first time, businesses will legitimately be able to
setup profile pages, much like MySpace’s business profiles feature.
Next, Facebook members will add these brands as ‘fans’ (much like
friends) and this will produce a connection between the parties.
Members will self-identify with brands in what we are calling
“Fan-Sumers”. Furthermore, this service, called “Beacon” gives third
parties the ability to share information on the newsfeed and provides
lots of unique opportunities. Sponsored groups will start to evolve
into this new form brand profile as this system gets adopted.
2) SocialAds: Endorsements at the friend level lead to eCommerce
Once a member has indicated they are a fan of a brand, that
brand can choose to purchase SocialAds (from Facebook Sales or via a
self-service platform). A unique endorsement of a product or brand will
now appear on that individuals news feed or banner or skyscraper ads.
Advertisers can purchase social ads target by profile demographics and
profiles, as well as by activities done in Facebook. Payment is an
auction-based system available to marketers via both CPM and CPC
3) Use “Insight” for control and flexibility
This self-service dashboard called Insight gives the marketer
detailed knowledge how their advertising campaign is working on
Facebook. It’s expected that advertisers will have flexibility, control
over the type of ads they deploy, in what quantity, and the
demographics they want to target.
Maybe I am dense, but I can’t find Beacon, SocialAds, or Insight. Are these all vapor right now? If so, when are they going to be released?