Attention Stock Bloggers – Here’s A Great Way To Make Some Money
I’ve been an investor in a company called Alacra for almost 10 years, via the Flatiron Partners portfolio. Alacra has a database of premium financial content that includes equity and credit research, merger and acquisition data, market research, and a host of other content. The Alacra database includes data from hundreds of premium content partners.
The Alacra data is sold mostly to large corporations via subscription deals but in recent years Alacra has built a nice business selling the same data to individual investors and small businesses via The Alacra Store.
Today, Alacra is launching something pretty neat. They call it the Premium Content Ad Network (PCAN). Here’s how it works. You put a PCAN ad network on your blog or web page and when you write about a public company, Alacra serves an ad featuring premium content related to that company.
Here’s the elevator pitch, taken straight from the press release:
A reader researching Apple on an investment site will often be served an ad for iPods or Apple accessories. However, that reader is interested in information on Apple’s stock (AAPL) and financial performance – not in purchasing an iPod. As a result, the reader is more likely to ignore those ads, resulting in less advertising revenue for the publisher. With PCAN, that reader would be served ads for relevant equity, credit and financial research concerning Apple, Inc.
Currently PCAN only supports public company related content. In a few weeks Alacra will add private company research to PCAN and I’ll add the PCAN ad unit to this blog. Currently I don’t write about enough public companies to make it worth it to you or me.