comScore Blog Post On The Google Paid Clicks Issue

comScore, a company that I am on the board of, has published a lengthy blog post about the paid click data that drove down GOOG earlier this week. I think its well worth a read for anyone interested in this issue.

Their conclusion is:

While we do not claim that these concerns are unwarranted, we believe a
careful analysis of our search data does not lend them direct support.
More specifically, the evidence suggests that the softness in Google’s
paid click metrics is primarily a result of Google’s own quality
initiatives that result in a reduction in the number of paid listings
and, therefore, the opportunity for paid clicks to occur.