The Internet Finally Becomes A Factor In The Primaries

Four years ago, Howard Dean and Joe Trippi showed everyone how powerful the Internet could be as a campaign and fundraising tool. This year, it seemed like it was not as important.

But the news yesterday that Obama’s campaign was loaded with cash and Hillary’s was strapped showed that in the end, the Internet is the most powerful fundraising vehicle of them all.

The following charts come from a NY Times story this morning.

08clintongraphic

While this graphic doesn’t show how much of this money came directly from the Internet, we all know that no fundraising technique "scales" like Internet fundraising.

Hillary’s campaign has used the Internet well but not brilliantly. Obama’s campaign has done a better job and his personality and candidacy is much better suited to the medium. And the net result of that is that he sits in a stronger position right now because of it.