Geo Analytics

Our portfolio company outside.in provides a service of the same name that tells you what is going on in your neighborhood (if you live in the US). The way they do this is they pull in all kinds of local content, including blogs, and they tag up the content with geocodes down to the neighborhood and place.

Ever since we’ve invested, I have been excited by the idea of revealing all of this metadata back to the local content creator (including local bloggers). Well today is a big day because outside.in has launched its hyperlocal analytics service, called GeoToolkit. If you create local content and want to find out more about the neighborhoods and places you blog about, including who else blogs about them and links to you, then you should check out GeoToolkit. If your blog’s feed is being pulled by outside.in, then the data will be there for you today. If your blog’s feed is not being pulled by outside.in, then you can simply add it and you will start seeing geo analytics shortly.

What do geo analytics look like? Here are some screen shots of geo analytics the NYC real estate blog Curbed:

Six Month Data On Neighborhoods

Neighborhoods


Six Month Neighborhood Rankings

Neighborhood_rankings


6 Month Place Data

Places

There are a bunch more reports and you can slice and dice the data in many ways. But hopefully these screen shots will give all you local bloggers a desire to go to Geo Toolkit and check your stats and, if necessary, give outside.in your feed so they can start to track your blog posts.

If you do that, please let me know what you think.

#VC & Technology

Comments (Archived):

  1. kidmercury

    f’ing awesome. IMO this is a great move by outside.in, both in terms of strategy and usefulness.

  2. Test

    Test

  3. Mike

    There is a tremendous amount of ender-user value and utility associated with outside.in. While national news and coverage is important, people are really the most interested about their peripheral geographic environment, namely the community around them. Glocalization, the ability to jump from global to local, or to integrate the two, is the next step in this process. Luckily there is a site that will be coming out within the next 5 months that allows you to do that… : )In the meantime, look at this site for awesome entrepreneur resources. Geo AnalyticsOur portfolio company outside.in provides a service of the same name that tells you what is going on in your neighborhood (if you live in the US). The way they do this is they pull in all kinds of local content, including blogs, and they tag up the content with geocodes down to the neighborhood and place.Ever since we’ve invested, I have been excited by the idea of revealing all of this metadata back to the local content creator (including local bloggers). Well today is a big day because outside.in has launched its hyperlocal analytics service, called GeoToolkit. If you create local content and want to find out more about the neighborhoods and places you blog about, including who else blogs about them and links to you, then you should check out GeoToolkit. If your blog’s feed is being pulled by outside.in, then the data will be there for you today. If your blog’s feed is not being pulled by outside.in, then you can simply add it and you will start seeing geo analytics shortly.What do geo analytics look like? Here are some screen shots of geo analytics the NYC real estate blog Curbed:Six Month Data On NeighborhoodsNeighborhoodsSix Month Neighborhood RankingsNeighborhood_rankings6 Month Place DataPlacesThere are a bunch more reports and you can slice and dice the data in many ways. But hopefully these screen shots will give all you local bloggers a desire to go to Geo Toolkit and check your stats and, if necessary, give outside.in your feed so they can start to track your blog posts.If you do that, please let me know what you think. http://www.readtheanswer.com/index...