Need Some 15 and 30 Second Spots? Hire Your User Base.
Our portfolio company Etsy has set aside $10,000 to produce some video spots promoting Etsy. That doesn't sound like very much money and it isn't. But they are not spending it with agencies and production companies. They've started the Etsy Handmade Moment contest and have established a first prize of $3250, a second prize of $1250, and six runner up prizes of $500.
If you love Etsy and know how to make videos, this contest may be for you. Submissions will be accepted through August 31, 2009. You can read the details of the contest here.
They've already gotten a bunch of submissions which can be watched here. This is my favorite so far:
This isn't a new idea. I'm reminded of the contest Firefox did a while back. But it's a good idea. For a lot less than you'd spend with an agency and a production company, you can get fun spots that come from your user base. And in this day and age of social recommendations, getting your user base involved in your marketing efforts is just makes good sense.