HBO Go

Yesterday as I was getting off a plane, I saw this tweet on my phone and replied to it:

Jason probably tweeted that news at me because of the HBO No Go post from last August in which I expressed my exasperation that I could not airplay the HBO Go content from my iPad to my TV via  AppleTV. So that nuttiness has been addressed by HBO. Nicely done HBO.

But there's more to ask of them. It would be nice if the HBO Go app came pre-installed on connected devices like AppleTV, Roku, Boxee. It would also be nice if HBO Go supported AllShare so Samsung users could have the same thing that Apple users have.

HBO’s Eric Kessler said yesterday at an AllThingsD event that "Our long-term goal for Go is to be on all devices and all platforms." That is exactly right. That's what Netflix has done for years now and that is what HBO needs to do.

Slowly but surely HBO is evolving to being more like Netflix and that's a good thing for its subscribers. Now if we could only subscribe without having to go through a cable company. But we've already talked about that this month and I don't expect that to happen so quickly for all the reasons we discussed in the comments to that post.