Mobile App Deep Linking
Twitter announced some new functionality in its Twitter Cards platform yesterday. At the top of the list is "mobile app deep linking". Here's how Twitter explains it:
With mobile app deep-linking, users will be able to tap a link to either view content directly in your app, or download your app, depending on whether or not they have your app installed. To enable this feature, you just need to add a new set of markup tags, explained here.
This might not seem like much, but it's a big deal and something I've been encouraging Twitter and others to do for some time. It is particularly helpful for e-commerce apps where sending someone to a mobile web page where they are not logged in pales in comparison to sending them to a mobile app where they are logged in with their payment credentials stored and ready to be used in a transaction.
For many ecommerce and marketplace businesses, this will be a huge help in delivering transactions instead of page views. I am sure there are a host of other application types where getting a logged in user instead of a logged out user will be super helpful.
Kudos for Twitter for getting this out.