Embedding Getty Images
A few years ago the senior team at Getty Images asked me to attend a strategy session they were having. I came and talked about open platforms and how they create more reach, engagement, and ultimately value. They thanked me and asked me if there was an image in their library that I wanted a print of. I chose this image of Roy Hibbert and Steph Curry when they played against each other in the NCAA Midwest Finals in 2008.
As an aside, the CEO of Getty, Jonathan Klein, who is a friend of mine, asked me “are you sure that’s the photo you want?” He mentioned that there are photos of Presidents, Generals, Movie Stars, and many major historical moments in their library. I told him I was sure. He got the photo signed by Roy and it hangs in my son’s bedroom. We love Roy and Steph. It’s a shared thing we have between us. This print remains my favorite gift I’ve ever gotten for a speaking gig.
Note that this photo is watermarked. I did a screenshot of the photo from Getty’s website. That’s what bloggers do when they want to showcase a photo they find on the web. But it is not what is ideal. What is ideal is to get some embed code from the website and post it legally and cleanly.
Well Getty Images has made exactly such a thing available for many of the photos in their library. Sadly not that one of Roy and Steph, yet.
But this one, from the same game, is now available for embedding.
All I did was find the image, click on the embed icon, grab the code, and place it here. Easy, simple, awesome.
Getty has done a big and important thing here. They have opened up their platform. This will lead to reach, engagement, and, I believe, more value for them in the future. Well done Getty.