Some Thoughts On Tweeting Vs Blogging

I thought for a second on April 1st about writing a post that said I was giving up blogging in favor of tweeting. I held back because its closer to the truth than I want to admit. And one should not dance too close to the truth on April 1st.

Tweeting is easier than blogging. It was that single insight that led me to email Evan Williams back in the spring/summer of 2007 and ask him if he’d allow USV to invest in Twitter. Thankfully he responded to that email and Ev and Jack did allow us to do that.

I had been blogging for almost four years at that point and was completely sold on the huge benefits that come from publicly sharing your insights, opinions, and decisions. I would advocate blogging to everyone. And folks would try it. And that vast majority of them (way greater than 90%) would not be able to sustain it. So when tweeting showed up, I thought “well this has most of the benefits of blogging but is at least 10x easier”. And then I wrote the email. Most good investment decisions are not more complicated than that.

So why have I continued to blog every day when plenty of people have moved to tweeting and get similar benefits? Well for one, I am a creature of habit and routine and hate breaking things that are working for me. And second, I like to work things out on the page. It’s a puzzle to me. 140 characters is a challenge but ten paragraphs is a bigger challenge. And finally, because you can express yourself more fully in a blog post than a tweet (or a tweet stream).

I see blogging as fodder for my twitter activity. I write the post, tweet it out, and, just like the comments at the end of this post, stuff comes back at me. Like these from the past week:

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I really like feedback and discussion. When I give a talk, the first thing I do after the talk  is look at the tweetstream to see what resonated with the audience. It’s like a comedian working out her best material. You get immediate feedback on what was good. I always assume the rest was not.

So I could move from blogging to tweeting. And god knows I’ve been tempted many times over the years. But I don’t think I will, at least anytime soon. I’ve come up with a mechanism to make both work for me, together, and I think that combination is more powerful than using either of them solo.