Streaming The Beatles

We are enjoying the entire Beatles catalog streaming via Sonos in our vacation house this morning. That’s because the Beatles finally decided to put their music on the various streaming services and their catalog arrived today.

The Beatles did not put their music on iTunes until 2010. So it is not surprising that they took such a long time to join the streaming music world.

It is worth noting a few things.

First, you don’t need the Beatles to build a great streaming product. They are a nice to have but not a need to have. It seems that there are no “need to haves” in the world of streaming music as long as you have most of the artists. No one artist is that powerful, even the greatest artist of the pop music era.

Staying off iTunes until 2010 and streaming until 2015 may have made good business sense for the Beatles, but it was certainly not a fan friendly move. It took me all of one minute to load up their entire catalog into our Sonos queue and hit play. That is such a superior experience to loading CDs, one by one, into a CD player, or downloading each and every record from iTunes and then creating a playlist. I am not sure where the line should be drawn by an artist between maximizing profits and maximizing the fan experience. But I don’t think the Beatles drew that line correctly over the past fifteen years.

The Beatles’ music is timeless. Unlike most pop music, the Beatles’s music seems to appeal to generation after generation. We have several generations in our house this morning and everyone is totally enjoying the music.

So I’m so happy that the Beatles finally decided to join the streaming party and we are celebrating that move. But I sure wish they hadn’t taken so long.