The Online Club

I recall reading a history of The Beatles and as it is told, they developed their performance skills playing in rock clubs in Hamburg Germany in the early 60s. They played night after night and developed a style and technique that formed the essence of the band for the next decade.

I thought of that today when I read a NY Times piece on our portfolio company YouNow.

My long time friend Steve Greenberg, a thirty year veteran of the music industry, is quoted in the piece talking about one of his young developing stars who performs on YouNow:

In the old days, an artist would have to find some club to get good about relating to an audience. With YouNow she can just go online and play, whether it’s for hundreds or thousands of people, and get real-time feedback.

What used to require moving to Hamburg and playing clubs every night can now be done in the comfort of a teenager’s bedroom, it seems.