The Tortoise And The Hare

One of my favorite childhood stories is Aesop’s The Tortoise And The Hare.

I just love the idea that slow and steady ultimately wins the race.

I thought about that story when I read that Pokemon Go had set a record with 75mm downloads in its first few weeks in the app stores.

Mobile games have these explosive take up rates but don’t last forever.

Contrast that with something like Minecraft which emerged slowly but seems to chug along getting more and more popular each year.

And, outside of the games sector, I can’t really think of any super popular technology product (app or device) that blasted off and sustained itself over a decade or more.

When I ran this question by my brother in law last night, he mentioned the iPhone and the iPad, but both of those were relatively slow builds, certainly compared to these mobile game launches.

We could not think of a huge product, in tech or outside of tech, that blasted off and was a sustainably popular product for a decade or more.

Can you?