Prescriptions On Your Phone

My partner Andy blogged this week about an investment we made earlier this year. It is called NuRx and its an entirely new way to get medications.

Here’s the value proposition (from their website):

nurx

Compare that to this (from Andy’s post):

When you need to see a doctor, there are typically 5 or 6 steps you need to take before a potential outcome: finding the doctor; finding time to schedule the appointment; visiting the doctor; getting a diagnosis and prescription; visiting a pharmacy and paying for your medication.

The efficiency of scrolling through a mobile app, finding the medication you need, filling out some information, and then having the meds show up at your door a few hours later is vastly superior to the process Andy described.

We are looking for services in health care that dramatically improve the user experience of obtaining health care services and lower the cost of providing those services. We also believe that these services, when delivered on the device you have with you all of your waking hours, will over time become an important repository of your personal heath care information. And one you control and have the primary access to.

All of these things; improved user experience, dramatically lower costs, user control over their data, portability of providers, are a direct and aggressive challenge to the existing incumbent health care system.

And I can’t think of any industry that deserves that challenge more than health care.