Book Recommendation: Whiplash

I don’t do this very often, but I am going to break a rule and recommend a book that I just bought and have not yet read.

My friend Joi Ito, along with Jeff Howe, a professor at Northeastern, have written Whiplash. It comes out tomorrow.

Here’s my edited version of the blurb:

The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, just as billions of strangers around the world are suddenly just one click or tweet or post away from each other. When these two revolutions joined, an explosive force was unleashed that is transforming every aspect of society, from business to culture and from the public sphere to our most private moments.
Such periods of dramatic change have always produced winners and losers. The future will run on an entirely new operating system. It’s a major upgrade, but it comes with a steep learning curve. The logic of a faster future oversets the received wisdom of the past, and the people who succeed will be the ones who learn to think differently.
In WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period. From strategically embracing risks rather than mitigating them (or preferring “risk over safety”) to drawing inspiration and innovative ideas from your existing networks (or supporting “pull over push”), this dynamic blueprint can help you rethink your approach to all facets of your organization.
A nine step program to help us survive this world we have unleashed on ourselves. This could not have been better timed. I am going to read it over the holidays. You might want to as well.