Disqus and Zeta

Today, our portfolio company Disqus, which makes the software that powers the comments on this blog, is announcing that they have joined the Zeta Global empire.

Zeta Global operates the largest independent marketing cloud for enterprises. Zeta competes with companies like Salesforce, Adobe, Oracle, IBM, and others to provide enterprises the marketing services they need to grown and sustain their businesses.

Zeta Global has grown mostly by acquisition and they operate many different businesses that they have bought over the years. They will continue to operate Disqus as an independent service and brand. The Disqus management team have joined the Zeta organization and I will be joining the Zeta Advisory Board in connection with this transaction.

The Zeta management team understands that community is part of the marketing equation and they understand that Disqus powers more communities on the Internet than any other tool, by a wide margin. I expect that Zeta will continue to invest in the Disqus comment system to sustain it as the best community tool out there.

Personally, I am happy that the Disqus founders and team have found a transaction that allows them an exit while finding a good home for the Disqus comment system in the process. They have been building Disqus since the summer of 2007, over ten years. They have done a great job staying focused, winning the market, getting profitable, and now finding a great exit. It has been a pleasure to have a front row seat to that ride.