I wrote about the live broadcasting craze earlier this week. There are three significant players in this market, YouNow, Twitter/Periscope, and Meerkat. I’m a shareholder in two of them (YouNow is a USV portfolio company and we own a lot of Twitter stock personally). So I’ve been quite interested to see how this market is shaping up and I’ve been using all three apps this week.
I should say that I don’t see myself as a broadcaster. That may change. But I honestly don’t know what parts of my day are interesting enough to broadcast and would be appropriate to broadcast. I’m sure the USV monday meeting would be interesting to broadcast but it would not be fair to all the companies we talk about in that meeting confidentially to broadcast that. I’m sure the SoundCloud board meeting would be interesting to broadcast but I’m equally sure the company would be mortified that I would even dare to think of such a thing. I know that I will get some suggestions in the comments and if any are good, I will reconsider the “I’m not a broadcaster” attitude I have right now.
I did accidentally broadcast two seconds on Meerkat this morning.
That happened because I accidentally pushed a button and went live without realizing it (and tweet spammed almost 400,000 followers) to my great annoyance. That’s a UX fail as far as I’m concerned and I’m not sure I’m going to open that app again.
But I do see myself as a consumer of these broadcasts. We’ve been an investor in YouNow for something like three years and I’ve spent time watching broadcasts on YouNow. It’s a classic Internet content marketplace. There’s brilliance right next to silliness. But when you catch something brilliant on YouNow, it’s kind of magical. Tyler Oakley did a YouNow last night that had 120,000 viewers and he raised $20,000 for his Prizeo challenge during his live broadcast. You can watch Tyler’s broadcast via YouNow’s archive mode.
Which leads me to my feature friday topic – archives of live broadcasts. I’m getting real time mobile notifications on my phone from Periscope and YouNow and Meerkat and I’m also seeing invitations to join these live broadcasts in my Twitter feed. But I’m pretty busy during the day when all of these broadcasts are happening. I realize there’s value in watching live (the chat, the engagement, the favoriting, etc) but honestly I can’t tune in live very often.
What I’d like to be able to do, ideally right from my mobile notifications or the tweet, is to favorite or mark to watch later (I use the favorite button on many platforms as my “read later” button).
Twitter’s Periscope also has archives. I snapped this screenshot today from my Periscope app.
I watched my friend Howard”s broadcasts via this archive screen this morning, further confirming that I (and Howard too) are not interesting enough to be broadcasters 🙂
But regardless of whether or not that particular archived broadcast was any good, I think ironically archives are an important part of the livestreaming experience and I think the leading apps should support this functionality if they want to reach the broadest user base.