In the midst of terrible news all over the place comes a wonderful hopeful heartwarming mania sweeping the nation.
Everyone is pouring ice buckets over their heads in a social viral fun outpouring of generosity to find a cure for a disease known as Amyotrophic Lateral Sclerosis or ALS for short.
The most famous victim of ALS was Lou Gehrig and for that his name will be forever associated with this disease.
ALS is a horrible disease. If we could find a cure for it, that would be an incredible thing.
It looks like the Ice Bucket Challenge will raise over $50mm for ALS research and possibly a lot more. That is real money that can fund real science.
I’ve been “challenged” a few times on Facebook and Twitter over the past few weeks and instead of pouring ice water over my head and then calling out additional people, I decided to donate $500 to ALS research via Ben Huh’s Ice Bucket Challenge on CrowdRise.
I am sure some of you will be disappointed that I “chickened out” and did not choose to get doused, but to me the important thing is the generosity that the Ice Bucket Challenge has unlocked.
That’s what I want to participate in, that’s what will ultimately make the difference, and I would encourage everyone to donate even if you have not been challenged.