Posts from Music

Video Of The Week: Lin-Manuel Miranda at the White House

Last night the Gotham Gal, our daughter Jessica, and I went to see Hamilton at The Public. This is a hip hop musical about the life of Alexander Hamilton. The writer and star of the show, Lin-Manuel Miranda, read Ron Chernow’s biography of Hamilton, got obsessed with Hamilton, and started writing a hip hop record about him. That eventually led to the show.

But along the way, back in 2009, the White House invited Lin-Manuel to Poetry Night and he performed the opening number for the President, the First Lady, and their guests. This is the video of that night. It’s great and serves as the perfect trailer for the play, which you should try to see when it opens on Broadway this summer.

Feature Friday: Swiping Through Music

One of my favorite user experiences is the SoundCloud mobile music player.  I’ve been driving a lot this winter in LA and when I get into my car, I bluetooth my phone to it and put my phone next to my seat. I can go forward and back from song to song with the buttons on the steering wheel but I find myself swiping the phone instead because the experience is so delightful.

Here’s a video I took just now of the experience of swiping through music;

 It’s also super easy to move through the song by pressing and swiping:

 Thanks go out to The Isley Brothers and The Beastie Boys for the audio portion of this blog post. If you want to hear the whole thing, it’s my song of the day.

Video Of The Week: Making Music With Splice

I had this chat yesterday on Ethan about electronic music related companies in our portfolio:

splice chat

Which suggests to me that many people in the EDM space don’t know about Splice (a USV portfolio company).

So here’s a short (less than 2min) video that showcases two of the most important features of Splice (cloud backup and version management). Splice does a lot more than that, but those two features alone make it a must have for anyone creating electronic music.

Fun Friday: Year End Music List

Every year since I started this blog, I’ve shared my favorite music of the year with the AVC readers.

In the early years, I would post different album every day for ten days (or eleven) in the process of putting together a top ten list. I moved away from albums a few years ago because I just don’t listen that way very much anymore.

I’ve moved to SoundCloud playlists and today I’m publishing my Essential Tracks of 2014 playlist here at AVC. It’s also available On SoundCloud and everywhere that SoundCloud is available (your phone, your browser, your Sonos, etc, etc). Enjoy.

Feature Friday: SoundCloud Cards On Twitter Mobile

Yesterday afternoon I was in a meeting at our portfolio company SoundCloud and I got a Kik from Kirk who said “did you see the new SoundCloud cards running inside Twitter?”

When we had a break in our meeting, I replied and said “No, but I saw the buzz on the feature on Twitter” and then asked him to Kik me a Tweet I could look at on my phone.

He kik’d me this one and I played it on my phone from inside Twitter (open that link on your phone in Twitter if you want to see it in action).

The really cool thing about this new card is you can minimize the SoundCloud card (like you can minimize a video on YouTube) and then keep listening to the music while you move away from the tweet.

That’s a big deal because most SoundCloud tracks are 2-5mins long and you wouldn’t want to keep that tweet open on your phone for 2-5mins if you could avoid doing that just to hear the entire track.

Apparently this feature (called Twitter Audio) will be available to other audio partners. This is a great move for Twitter and a great thing for SoundCloud and other audio companies too.

On SoundCloud

Today, our portfolio company SoundCloud is announcing its content partners program, called On SoundCloud.

For creators, there are three offerings, Partner, Pro, and Premier. Anyone can be a Partner. For a small monthly fee, you can upgrade to Pro. And if you are really serious, then you can become Premier and make money on SoundCloud.

For listeners, there will be two tiers. A free, advertising supported offering that values artists. As Alex Ljung, founder and CEO of SoundCloud says here:

Every time you see or hear an ad, an artist gets paid

There will also be a subscription offering that will be ad free and offer other features for listeners.

For brands, SoundCloud becomes a popular social platform where they can engage with creators and listeners. Here’s more on SoundCloud’s offerings for brands.

Here’s the thing that many people miss about SoundCloud. It’s not like iTunes, or Spotify, or Pandora. It’s a peer network with a social architecture that emphasizes engagement and sharing.

Like Twitter and Tumblr and a number of other popular social platforms, SoundCloud treats everyone as peers in its network. My profile is almost identical to an artist’s profile on SoundCloud. I can do the same things they can do and they can do the same things I can do. The same is true of a brand’s profile.

This social architecture encourages engagement, sharing, commenting, and favoriting. It’s like the artists, listeners, and brands are all hanging out together at one big party.

These social peer networks treat advertising very differently. The ads are native. On Twitter, the advertising is a Tweet. On Tumblr, the advertising is a post. On SoundCloud, the advertising is a track. You see the ads in your feed and you choose to engage with them if they are inviting. In the best case, you enjoy them so much that you favorite or reblog/retweet them. And brands can sponsor/promote tracks from other users. Think of Red Bull sponsoring and promoting artists on SoundCloud.

The New York Times has an article today about On SoundCloud.  It covers all the challenges that SoundCloud has overcome in getting to this place. It’s been a ton of work for the team at SoundCloud to get this launched, and there is certainly a lot more ahead of them as they undertake to get every artist On SoundCloud.

I am very optimistic that will happen because this network of 175mm mobile listeners all over the world connected together and sharing the audio they love with each other is too powerful to ignore.