Posts from Web/Tech

Help Brands Blacklist Sites That Don’t Fit With Their Brand

One of the issues with the emergence of programmatic and re-targeted advertising is that brands target people not publications with their ad spend. And the result is a brand’s ads end up on sites that they don’t really want them on. Brands can blacklist publishers they don’t want to do business with but they have to choose to opt out. And they need to be notified when this happens.

I saw a cool approach to dealing with this yesterday. Craig Shapiro blogged about a Twitter account called Sleeping Giants.

Here is how it works:

People take a screenshot of an ad running on a site that is likely not appropriate for that brand, they tweet that screenshot to the ad’s parent company to notify them of the placement, and tag Sleeping Giants in the tweet.

Then the word spreads. Sleeping Giants promotes each tweet to it’s 11,000 followers. It also offers simple instructions how to blacklist sites from your ad campaign, so your brand won’t show up on objectionable publishers sites.

I followed Sleeping Giants today and will participate in this community driven effort to help brands keep their ads off objectionable websites. You might want to do that as well.

It Is All Spam

My friends Jeff Jarvis and John Borthwick wrote a thoughtful post about the fake news issue and put forward fifteen suggestions for the platforms and news organizations that are struggling with it.

This suggestion got my attention:

Create a system for media to send metadata about their fact-checking, debunking, confirmation, and reporting on stories and memes to the platforms.

It reminds me of the efforts in the email sector to create metadata around email messages to help the mail platforms identify what is spam and what is not. Examples of such efforts are DKIM and SPF.

If you think about the guts of the Internet, you have these simple protocols like TCP/IP, HTTP, SMTP, etc that allow information to flow from one computer to another. These systems are inherently open, often radically open. Anyone can publish anything to anyone. That has largely been a good thing because it has allowed an open communication network to develop globally without a lot of interoperability worries and work.

But when you do that, you allow all sorts of bad things to happen. And the people who build and manage internet technologies have been trying to figure out elegant solutions to all of this bad behavior for the past twenty five years (or possibly longer).

For me, the first example of this was email spam. And then search spam. Email and web search were two of the first wide open systems that were plagued with all sorts of bogus information and messages. And twenty years later, these two systems have largely been cleaned up through massive investments across multiple dimensions.

So when I hear of some new bad thing like fake news, I immediately think of spam. And I think of the things that have been done to manage and mitigate spam. There is a roadmap for mitigating and managing this sort of thing. It seems like we need to replicate it around fake news. And we should.

The Little Search Engine That Could

Our portfolio company DuckDuckGo continues to impress me.

By offering one thing that other search engines don’t offer, a promise not to store your search history, DuckDuckGo has grown impressively, year after year, with no signs of that abating.

ddg

It may turn out that in an era of growing mistrust of companies and institutions, DuckDuckGo has a very attractive proposition for the market.

I’ve used DuckDuckGo as my default search engine for years now and though I will occasionally use Google for certain queries, DuckDuckGo gets it done for me the vast majority of the time.

If you want to change your default search engine to DuckDuckGo and see what it’s like to use a search engine that doesn’t track you, go to DuckDuckGo and click the “Install” button on the upper right.

ddg-install

Twitter Moments

Twitter has quietly built their news product. It is called Moments.

The sports page this morning:

sports moments

If you haven’t tried Moments in a while, you should. It is really good.

Where Are The Software Jobs In The US?

I came across this blog post, based on a study by the software industry trade group, The App Association, which includes this map of where the software jobs are in the US:

software jobs

Essentially every big city in the US has a lot of software jobs. If you want to be a software engineer in Atlanta, there is work for you there. If you want to be a software engineer in Chicago, there is work for you there.

The highest per capita density of software jobs are, of course, in the Bay Area and Boston.

software jobs per capita

So if you want the highest density of software jobs, go to the Bay Area or Boston.

But if you want to live and work somewhere else and find a good and well paying software engineering job, you can find that in most of the big cities in the US.

And, I would suspect the same is true all around the world.

That’s a good thing.

The Spillover Effect

The New York Times has a piece today about how bay area tech companies are giving the Phoenix Arizona economy a boost.

I think this is a trend we are just seeing the start of.

A big theme of board meetings I’ve been in over the past year is the crazy high cost of talent in the big tech centers (SF, NYC, LA, Boston, Seattle) and the need to grow headcount in lower cost locations.

This could mean outside of the US in places like Eastern Europe, Asia, India, but for the most part the discussions I have been in have centered on cities in the US where there is a good well educated work force, an increasing number of technically skilled workers, and a much lower cost of living. That could be Phoenix, or it could be Indianapolis, Pittsburgh, Atlanta, and a host of other really good places to live in the US.

Just like we are seeing tech seep into the strategic plans of big Fortune 1000 companies, we are seeing tech seep into the economic development plans of cities around the US (and around the world). Tech is where the growth opportunities are right now.

A good example of how this works is Google’s decision to build a big office in NYC in the early part of the last decade and build (and buy) engineering teams in that office. Google is now a major employer in NYC and the massive organization they have built has now spilled over into the broader tech sector in NYC. My partner Albert calls Google’s NYC office “the gift that Google gave NYC.”

We will see that story play out across many cities in the US (and outside of the US) in the next five to ten years. It is simply too expensive for most companies to house all of their employees in the bay area or NYC. And so they will stop doing that and go elsewhere for talent. That’s a very healthy and positive dynamic for everyone, including the big tech centers that are increasingly getting too expensive to live in for many tech employees.

Would You Pay For News?

I asked my kids this question last week. And I got three different answers.

One of my kids said “Absolutely. I do pay for several news apps and I like them a lot.”

One of my kids said “It depends on the user interface. I really like Pocket and do most of my news reading in that app.”

And one of my kids said “No way. News should be free. I get all of the news I need online for free.”

I have asked a number of other millennials this question this past week and got a similar set of responses.

The “no way” answer was stronger with the men. The “absolutely” answer was stronger with the women.

The answer that interests me the most is the user interface issue. I like to read in a mobile browser on my phone. I can follow links most easily that way. And I can share links most easily that way. And reading news is, for me, an interactive and social experience. I really like sharing links and getting shared links. So I want a least common denominator user experience that most easily facilitates that.

But I know a lot of people who use “read later” apps like Pocket and Instapaper. Clearly the user experience question looms large in the news business.

And there is also the question of what is news. Almost everyone told me that they value “long form news content” but not “headlines.” And so it is not surprising that we see news organizations like The New York Times and Washington Post investing more in long form content.

I am curious how the AVC community thinks about paying for news.