Marketing To People Not TV Sets or Pages
For the past 50 years, advertisers have been running ads against TV sets and pages in newspapers and magazines, not actually the people they want to reach. Why? Because they had no other way to buy advertising. That’s changing. The revolution we are in the midst of is about marketing to people, because digital technology can allow marketers to reach people, not TV sets or pages.
Jeff Jarvis has a great post on this subject today.