It was sometime in 1998 when my friend Rob Reid came into my office and told me about the new company he was starting. It was called Listen.com and he was going to develop an Internet service that would allow consumers to listen to any song they wanted at any time – all delivered over the Internet.

I thought it was a really good idea, but I had my doubts that he would get the record labels to cooperate. We were having a terrible time at Reciprocal getting the labels to do anything online with their music.

But Rob wasn’t daunted. And he got it done. Listen.com launched Rhapsody in 2002 and it has become a great service. Rob’s company was sold to Real that year and under Real, Rhapsody has continued to develop and add more music.

At this point, there isn’t much you can’t listen to on Rhapsody. I gave my brother Rod a subscription to Rhapsody for a holiday gift in 2002 and he is addicted to it. He came out of his own pocket to renew it. In fact, he just commented on one of my posts that I should get Rhapsody.

My friend Cliff swears by it too. He always checks out new bands he hears about on Rhapsody.

So I bought a one year subscription today. My only complaint so far is I can’t use it on the airplane. I guess that’s what iTunes and the iPod are for. Wouldn’t it be great if they combined Rhapsody and iTunes?

#My Music