Digital Television

“I’ll be watching my TV and it will be watching you”

These words were sung by Neil Young on Speakin’ Out, a great bluesy number on Tonight’s The Night, one of my all time favorite albums.

Hearing it this morning on my iPod as I was riding my bike made me start thinking about digital televison.

Just like the Internet has all these ways of “watching you”, digital television isn’t far behind.

The fact is that a two-way pipe into the home is going to be as revolutionary to the world of marketing and media as the Internet has been. But this time, its an existing medium that’s going to be transformed and that probably means that the changes will be slower in coming. But they’ll come at some point because you just can’t stop this digital revolution we are living through.