The Black Art of Search Engine Optimization

I am a little late to blogging this post from Seth Godin on Search Engine Optimization (SEO for short).

Seth thinks that SEO isn’t worth the money, that its a “black art”, and that there are much better ways to spend your precious marketing dollars.

The post is very thought provoking, but so are all the track backs. If you spend money on paid search and SEO, go read this stuff.