Seth Godin is the king of the phrase. Permission Marketing, Idea Virus, Purple Cow, Free Prize. They all mean something important in the evolving world of business we live in.
And yesterday, he coined a new one, just in time for the Summer Olympics. He calls them Torchbearers.
It’s what we look for most of all in deals. Someone who will carry the torch all the way. Go read Seth’s description. It’s right on and inspirational to boot.