Google's Hegemony

Jeff Jarvis is calling the fall of the house of Google.

“Google’s hegemony will not last long. This is a medium of humans and relationships, not machines.

Tomorrow, Google will be so yesterday.”

I think that’s a bit harsh. But I do agree that Google’s run as the poster boy of technology is over and life’s going to be harder for them going forward.

And I agree that they need to be more human too.