Click Fraud (continued)

Seth’s 11 year old son asked him "dad, why don’t they just pay people to click the links?"

Now I know Seth’s son is smart – apples don’t fall too far from the trees afterall – and soon he’ll figure out that you don’t even need people to click on the links.

And what if you are paying $120 a click for the keyword mesothelioma as this ambulance chaser law firm does?

That’s a problem.

#VC & Technology