Reputation Services Come to Email
Last November, I did a post on Reputation Services and why they are such a big deal.
Well earlier this month, Flatiron’s portfolio company Return Path introduced a Reputation Service for email. It’s called Sender Score and Matt Blumberg, Return Path’s CEO, blogged about it here.
This is really great news because now there’s a service that gives every commercia email sender out there, from the most legit company to the lowliest spammer, a numerical score that shows what kind of reputation they have. Think of it like the seller rating on eBay for emailers.
I suspect the Sender Score data will end up in lots of places and should help make a meaningful dent in the spam we all deal with every day.
Kudos to Matt and his team for getting this out the door.