Several weeks ago we turned our website into a blog.
I posted about why we did that.
Our effort to make the switch was a bit of a race with the Flatiron portfolio company Return Path, which was working to do the same thing.
Well Return Path launched their blog driven website on Friday of last week.
Matt Blumberg explains why in this post.
The fact is that many companies are experts in their particular field.
In Return Path’s case, that field is email marketing, particularly getting the email through filters and keeping your lists clean, current, accurate, and spam free.
So by turning your website into a blog, you can contribute all of that expertise easily. That’s what we are doing. And that is exactly what Return Path is doing too.