TV Execs Need To Read This Post

At the risk of turning AVC into Bubblegeneration, I am going to do back to back posts on Umair’s insights.

This time, its his post on The Future of TV.  He calls the disease that hit the music industry and newspaper industry in the past several years "strategy decay".

And he says that unless the TV industry addresses its strategy decay directly and totally, it’s in for a world of hurt.

Umair is way smarter than I am but he’s also a lot longer winded.

As I told Erick from Business 2.0 in a recent interview, it comes down to four things that TV industry needs to do.  And you’ve heard this list before:

1 – Microchunk it – Reduce the content to its simplest form.
2 – Free it – Put it out there without walls around it or strings on it.
3 – Syndicate it – Let anyone take it and run with it.
4 – Monetize it – Put the monetization and tracking systems into the microchunk.

The bottom line is centralized control is waning and edge control (read consumer control) is gaining.  Get on that train of thought and you can reinvent the industry and win.