Brands Not Microchunks

Mark Pincus has a rebuttal to my Future Of Media posts.

He says my focus on microchunks and syndication is "too much web 2.0-laide".

Mark makes a bunch of great points, but I don’t think his views and mine are mutually exclusive.

As Rob Hof points out in his post on the subject, brands like "memeorandum, Digg, and no doubt many others to come" are being built out of microchuncks that are syndicated.

If you want to build a next gen media company, I think you’e got to do both my plan and Mark’s at the same time.