The company isn’t called Bigfoot anymore, but the news they made today is still big.
As longtime readers of this blog know, I was an investor in and Chairman of the Board of Bigfoot Interactive for years and was very pleased with the outcome when the Company was sold to Epsilon last fall and become Epsilon Interactive. My post on that transaction is here.
Well today I heard the news that Epsilon Interactive has acquired DoubleClick’s DartMail business. It wasn’t entirely surprising to me because Al DiGuido, the CEO of Epsilon Interactive (formerly Bigfoot), had always thought that merging these two NYC-based email powerhouses would bring great benefits to the marketplace and his bottom line.
Well he got it done and I must say that I am very impressed. It’s never easy to consolidate an industry and Al and his colleagues at Epsilon Interactive are doing it. Good stuff.