Another Internet Axis of Evil Member
From Matt Blumberg, CEO of Return Path, comes the latest member of this club of shame.
This one’s a cousin of click fraud, called survey fraud.
Moving survey taking online has vastly improved the economics of doing surveys and is also beginning to increase the ability to target the perfect sample groups.
But it’s also led to a lot of fraudulent behavior. Return Path’s survey business, called Authentic Response, is built on some unique technology and recruiting techniques that let them avoid the fraudulent behavior which leads to better results and lower survey costs.
If you are doing a lot of online surveys, you should check out Authentic Response.