feed commerce

Instead of ecommerce, I want feed commerce.

feed commerce is when I subsribe to a feed of items that are of interest to me.

I have subscribed to feeds of iTunes music for several years.  I get the top 10 new releases, top 10 albums, top 10 songs, etc delivered to me via a feed.  If I want to buy any of them, I click on the link.

I have never understood why more retailers don’t do this. I want to get my concert tickets this way.  I want to get promotions and offers this way.  I want my feed reader to be my offer inbox.

Because unlike email, I can turn off the spigot anytime I want.

Well according to the NY Times, retailers are starting to jump on the feed commerce bandwagon. 

It’s about time.