Instead of ecommerce, I want feed commerce.
feed commerce is when I subsribe to a feed of items that are of interest to me.
I have subscribed to feeds of iTunes music for several years. I get the top 10 new releases, top 10 albums, top 10 songs, etc delivered to me via a feed. If I want to buy any of them, I click on the link.
I have never understood why more retailers don’t do this. I want to get my concert tickets this way. I want to get promotions and offers this way. I want my feed reader to be my offer inbox.
Because unlike email, I can turn off the spigot anytime I want.
Well according to the NY Times, retailers are starting to jump on the feed commerce bandwagon.
It’s about time.