Are My Big Traffic Gains Over?
Most bloggers track their traffic pretty regularly and I am no exception.
I use sitemeter to track my traffic and frankly my web traffic has been pretty flat at about 150,000 page views per month since November of last year. That was after a non-stop growth for the past two years.
At first, I chocked it up to a short month in December (people take off the week between Christmas and New Years). But then January was flat again and I couldn’t really explain that. Then February was flat again and I thought maybe it was the short month at work. But now that March is in and its another flat month, I am wondering if the traffic gains are over and my audience has flattened out.
So I went to Alexa to see what the deal is with other prominent blogs. I picked a fairly random sample of high profile bloggers who talk about the same things I am interested in; Jeff Jarvis, John Battelle, Om Malik, Jason Calacanis, and me. And here is the chart:
It seems that everyone in this chart, with the possible exception of Om Malik, has been flat since year end 2005.
Interestingly, the unique IP addresses I see every month continues to increase and the number of people subscribing to my various feeds continues to grow nicely.
So I suspect what is happening is that as the number of blogs that are out there continue to grow, people are changing their reading habits and visiting a wider set of blogs than they used to. They still get to the blogs they started with but maybe not every day like they used to.
That’s just a hypothesis. If anyone else has data or opinions to share on this subject, I am all ears.