Comscore World Metrix
Comscore launched their worldwide audience measurement service last week. It didn’t get a ton of attention but I’ve been looking at the data and there are some really interesting numbers in there. Until now, we’ve had to rely on Alexa for worldwide numbers. Now we’ve got numbers with some real work and QA behind them.
Here are some highlights:
The total worldwide Internet audience is 694 million people.
Here are the top 15 contries in terms of unique visitors to the web each month:
Top 15 Worldwide Online Populations by Country, Among Visitors Age 15+ |
|
|
Unique Visitors (000) |
Worldwide Total |
694,260 |
United States |
152,046 |
China |
74,727 |
Japan |
52,100 |
Germany |
31,813 |
United Kingdom |
30,190 |
South Korea |
24,645 |
France |
23,884 |
Canada |
18,996 |
Italy |
16,834 |
India |
16,713 |
Brazil |
13,186 |
Spain |
12,452 |
Netherlands |
10,969 |
Russia |
10,833 |
Australia |
9,735 |
Source: comScore World Metrix, March 2006 |
|
Excludes traffic from public computers such as Internet cafe and, access |
And while the US is king in terms of total Internet audience, it is not even in the top 15 in terms of hours spent online each month. That goes to Israel with almost 60 hours per month.
Average Monthly Hours Online per Unique Visitor in Top 15 Countries |
|
|
Avg. Hours per Visitor March 2006 |
Worldwide |
31.3 |
Israel |
57.5 |
Finland |
49.3 |
South Korea |
47.2 |
Netherlands |
43.5 |
Taiwan, Province of China |
43.2 |
Sweden |
41.4 |
Brazil |
41.2 |
Hong Kong |
41.2 |
Portugal |
39.8 |
Canada |
38.4 |
Germany |
37.2 |
Denmark |
36.8 |
France |
36.8 |
Norway |
35.4 |
Venezuela |
35.3 |
Source: comScore World Metrix, March 2006 |
|
Excludes traffic from public computers such as Internet cafe and, access |
And surely to be the most controversial is the list of the most visited web properties. I was struck how US dominated this list is. The names I expected to see on this list that are not on it include Baidu, Yahoo Japan, Sina, QQ, and Sohu. I am sure there will be much discussion of the international destinations and their rankings now that these numbers are out. One thing is for sure, if they aren’t on the list yet, these big asian sites will be there soon.
Top 15 Online Properties Worldwide (Visitors Age 15+ March |
|
|
Unique Visitors (000) |
Worldwide Total |
694,260 |
MSN-Microsoft Sites |
538,578 |
Google Sites |
495,788 |
Yahoo! Sites |
480,228 |
eBay |
269,690 |
Time Warner Network |
241,525 |
Amazon Sites |
154,640 |
Wikipedia Sites |
131,949 |
Ask Network |
127,377 |
Adobe Sites |
115,774 |
Lycos, Inc. |
109,394 |
CNET Networks |
107,589 |
Apple Computer, Inc. |
98,622 |
Real.com Network |
78,104 |
Monster Worldwide |
74,152 |
Wanadoo Sites |
73,446 |
Source: comScore World Metrix, March 2006 |
|
Excludes traffic from public computers such as Internet cafe and, access |
Peter Daboll, President of Media Metrix highlighted the position of Wikipedia in the worldwide numbers and I second that. Wikipedia is a force to be reckoned with. Power to the people.