Integrated Stats - Finally!

Yes, today’s blogging is dedicated to FeedBurner one of our portfolio companies and I company that I never tire of blogging about. Not because we own a piece of the company, but because they are so damned good at what they do.

One of the main reasons people burn their feed and become FeedBurner users is that FeedBurner has amazing stats on feeds. They tell you how many subs you have, how many actually have read your feed, what posts they read, what readers they use, etc, etc. And they tell you that by day, week, month, year. Jason Calacanis used to give me a hard time about my love for FeedBurner back in the days of Weblogs Inc until one day when he saw FeedBurner stats. After that, he was sold.

But what happens in the feed is only half the story?. You also need to know what happens on your blog page. So people use Sitemeter, Google Analytics, and a host of other tools. I do too. They work great. But they aren’t connected to your feed. So you have two completely separate views of what’s happening with your content.

Until now. Because today FeedBurner has rolled out Site Stats for everyone to use. This is not a surprise. FeedBurner acquired a small stats service called Blogbeat a while back and have been blogging actively about what they intend to do with it.

There are a ton of pages you can look at in the stats package and they are all awesome. But I’ll just show one small section of one page that I love:


Hopefully that’s enough to get all of you to check it out yourselves.

If you have any FeedBurner code on your blog’s template for Flare or FeedBurner Ad Network, all you need to do is go to the Analyze page in your dashboard and turn it on. If you don’t have any FeedBurner code on your page yet, you’ll need to get some HTML and add it to your blog template. But the good news is once you do that, you’ll also be set to add Flare and the Ad Network to your blog.

Ok, now I’ll shut up about FeedBurner. I’ll leave it to you all to decide for yourselves how great they are.

#VC & Technology