Adaptive Glue

That’s my nickname for our most recent investment, Adaptive Blue.


Brad explains on the Union Square Ventures website/blog why we made this investment and the vision that we expect that Alex Iskold and his team will deliver on in the year ahead.

I’ve had the Blue Menu/Blue Organizer Firefox extension for at least three months now and not a day goes by that I don’t right click on a webpage and watch Blue Menu work its semantic magic to connect me to what I want to do.

My favorite trick is when I am in listening to neighbor radio and I hear an artist I like, I click through to the artist page and then right click, popup Blue Menu, and navigate to YouTube videos for that artist. This is what it looks like:


That’s why I call it Adaptive Glue. It’s semantic glue for the web. And we (Alex and the investors) have a lot of ideas how this technology can be taken way beyond a browser extension and into the mainstream.

This may be the first time you are hearing about Adaptive Glue on this blog. But it certainly won’t be the last.

#VC & Technology